Not-so surprising newsflash: the atheleisure trend has solidifed its place in your wardrobe. Yes, it’s actually acceptable (and encouraged) to wear chic sweatpants, leggings, and colorful sportsbras—even on the days you skip spin class.
“Women are excited to embrace athleisure because it is finally 'cool' to wear your workout/comfortable activewear in your every day life,” explains FitBox Creative Director, Jaclyn Jones. “With our hectic schedules it is much easier to wear clothing that you can transition through the day with while doing daily activities.”
You might recall the unescapable Juicy Couture sweatsuits of the early 2000’s which transitioned the era of dressing down in public. Everyone (and we mean everyone) wanted to rock a candy-colored velour tracksuit paired with Uggs to the airport, brunch, and everywhere in between.
“[Back then] wearing Juicy was a status symbol—it was really casual but let everyone know you treated yourself well,” FitBox designer, Karen Fornarotto reminisces. “It was like shouting out to the world that you would even pay good money for sweats. This round of athleisure takes it to the next level, it's much more focused on actually enhancing your workout experience.”
As a woman who works out often, Jones found herself often resorting to wearing black to complement her curvier figure in the gym. When brainstorming the inaugural Fitbox collection, she looked toward the runways for inspiration, citing florals and Marsala as a key trends.
“Marsala (similiar to burgundy) is a great alternative to black because it still hides imperfections and flatters all skin tones,” shares Jones. “We wanted to offer the floral for the more fashion forward woman who isn’t afraid to wear an all-over print. But, we also have a legging where the floral print is just on the waistband for those not as bold. It was also important to us that all of our pieces could be mix-and-match.”
Fornarotto adds, “The collection was born out of a desire to bring really cool, functional pieces to the masses. The focus is on bringing a great fit to everyone, so that no matter what size you wear, you can be a part of it.”
What makes atheleisure different than previous years? “The fabrics work for you,” Fornarotto continues. “Our designs make you look fit and trim while wicking away your sweat. There are hidden pockets and mixed materials to adding extra detail. Our piece designed to be noticeable fashion statement.”Speaking of style statement, Jones has advice on making your new Fitbox pieces work 24/7. “Transitioning your gym look to brunch and beyond is as simple as changing your shoes or adding a jacket,” she says. “Put your hair in a messy bun or braid, wear some cool sunglasses. Keep your leggings on, and throw on a cozy sweater with booties. Or you can complete your look with a leather jacket, a fun necklace and some Nike wedge sneakers.”
Fornarotto is a fan of using Pinterest and Instagram as sources as inspiration. “You can always find a new idea to try,” she says. “You don't necessarily have to buy something new to jump on the trend either. Most of us have black and white or neutrals in our wardrobe. They can balance out a brighter, bolder shoe. Right now, I'm really loving the throwback vibe of New Balance, Nike and Adidas [sneakers].”
“There is such an emphasis on looking more ‘styled’ for the gym and workout classes than before,” shares Jones. “Personally, when I have a new workout outfit that I love, it motivates me to get to the gym. When you feel good and love what you’re wearing you are definitely going to get a better workout in—confidence is everything!”
Will you be testing out the atheleisure trend? Let us know in the comments section below.